Hi simplearc,
We have a clear and well documented workflow for the problem that you have encountered. We would recommend to please follow the Creative Cloud Packager help guide "http://helpx.adobe.com/creative-cloud/packager.html".
When a CCP package is created, Acrobat and LightRoom goes to Exception folder, Exception Deployer utility will be helpful to deploy such payloads, please note that the package MSI need always be deployed on target system. The help guide also have specific sections for Acrobat "http://helpx.adobe.com/creative-cloud/packager/deploying-acrobat.html", you may like to follow it on some test system. If you still see any issues, please share the newly generated MSI logs & PDApp.log from user temp folder.
Thanks,
Sachin