msiexec.exe /i "%~dp0Exceptions\AcrobatProfessional11.0-mul\AcroPro.msi" Transform=acropro.mst
msiexec.exe /i "%~dp0Build\Adobe Acrobat Pro XI CC.msi" /l*v "%~dp0Build\AdobeAcrobat.log"
i have this script located in the root of the package, so with the variables (%~dp) will run form any where. You can add you other arguments as needed this was the start just to make sure it worked and creates a log in the build folder for the activation piece (since this is where most of my issues were. The second line can be replace with the licence package AdobeSerialization.exe seems to do the same thing
any feed back or ideas are welcome.