When we create package using CCP for Windows and select entire product from the list to package, apart from Lightroom,Muse and Acrobat all the other software will be packaged in Build. Acrobat,Muse and Lightroom will be listed in Exception and we will have to install these software seperately. If we do not select Acrobat these software at the time of package creation the exception folder will be left empty and you may install all the software packaged in Build folder. Please find the command: msiexec.exe /i "package name.msi" /qn.
Please find the kb explaining the same: http://helpx.adobe.com/creative-cloud/packager/preparing-deploy.html
Regards,
Romit Sinha