Hi,
If you have used the creative cloud packager to build your package then note the following.
1. Acrobat is what we call an exception and can be found in the Exceptions folder. To install it you need to use the correct parameters which are noted in the Exceptions text and can also be found here. https://helpx.adobe.com/creative-cloud/packager/using-exceptions-deployer.html
So run the following command before deploying your msi
exceptionDeployer.exe --workflow=install --mode=pre --installLanguage=de_DE (change the language accordingly).
An example script can be found here: http://pastebin.com/nktBUZdL
2. In the Creative Cloud Packager there is an option to block users from using the Adobe Update Manager. This would explain the problem with updating.
See the screenshot below:
