..not sure if you managed to suss this but i followed that advice for Dreamweaver CS6 using the AAMEE 3.1 tool and extracted the OPTIONSXML.xml using Insted and it worked a treat.
I added <Property name="StartMenuSubFolder">C:\documents and settings\all users\Start Menu\Programs\Adobe\InDesign CS6</Property> directly after <Property name="installLanguage">en_GB</Property>
Gary